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ROGERS PREMIER SALON SUITES PAIRS ELEGANCE WITH EXCELLENCE
Article Ellen Ritscher Sackett Photography John Sloan on crosstimerslifedtyle.com
When hairstylist Zairy Portillo first walked through the double doors of Rogers Premier Salon Suites in Flower Mound, her jaw dropped. “This is gorgeous! The entry is so pretty!” she thought, not expecting to be met with such grandeur. At the time, she worked at a nearby salon and witnessed the property transform from a UFC Gym to a one-stop shop for beauty needs. Her curiosity led her to investigate the new facility, and she made up her mind on the spot.
“I thought, ‘This is it! I can make this my own,’” she says.
Owners Ed and Michele Rogers wanted to take the salon-suite concept up a notch.
“We want to be the Neiman-Marcus for salon and medical professionals,” says Michele, who was a hairstylist long before she became a business owner. “I started off in a commission-based salon putting myself through school. There was never anything like this.”
The $2 million build-out was completed in July at Robertson’s Creek, a retail development on the border of Highland Village and Flower Mound. Located at the southwest corner of Long Prairie and Dixon Roads, its flagship stores include Belk’s, Hobby Lobby, Dick’s Sporting Goods and JCPenney.
WE’RE EXCITED ABOUT DOING BUSINESS HERE,” ED SAYS, AND MICHELE AGREES. “IT’S SUCH A GREAT LOCATION. WE COULDN’T BE HAPPIER!”
“Everything we did is top-shelf,” Michele explains.
She made all of the design choices for Rogers Premier Salon Suites. Stylish sconces flank the rows of individual suites, and clients waiting for their appointments can relax on custom upholstered furnishings. Glass chandeliers hang from the high ceilings and the walls are finished with double crown moldings. Michele chose serene moodscapes to grace the walls and added touches of greenery.
“We didn’t want it to be trendy or modern, but elegant and comfortable,” she says.
“Our goal is to be the best of salon studios,” Ed, a former president of Jack LaLanne European Health Spas, says.
He and Michele retired a few years ago as partners of All American Family Fitness before becoming interested in the salon-suite concept.
“We provide facilities for hair, skin, nails, massage—for all kinds of beauty professionals,” he explains. “Our goal is to provide the ultimate atmosphere to showcase their skills.”
Fifty-four suites line the hallways of the 11,000-square-foot facility. The rooms give beauty professionals, like Zairy, the opportunity to independently run their own small businesses. They can set their own rates, sell their own products and keep 100 percent of their profits. There are “quiet” suites specifically for massage, skin care and medical treatments, and ventilated suites for nail operators. Already, the salon suite is at two-thirds capacity.
“It’s like a salon in a salon,” says Sandy Jones, a client from Lantana, who, along with her friends, enjoys the convenience of shopping at nearby Robertson’s Creek. She appreciates that walls separate her from other clients during appointments so she can comfortably converse with her hairstylist without being overheard. “Close the blinds! Shut the door!” she laughs.
Lash Out Loud owner Britney Franklin sought to rent space in the area when she stumbled upon Rogers Premier Salon Suites. Britney provides niche services, specifically eyelash and hair extensions, and this is her first time to strike out on her own. She called her decision a “leap of faith,” but added, “you don’t know what you can do until you try.” Owning her own business allows Britney the flexibility to create her own schedule and to take time to do detailed, quality work. As opposed to a fast-paced, commission-based setting, “being in a suite makes that possible,” she says.
The environment gives tenants the opportunity to create their own identity. The suites are plumbed and equipped with what the professionals need to launch their business. Britney, for example, requested a massage table and a dimmer switch to darken the room during eyelash extension procedures.
“I want to make sure my clients feel comfortable and relaxed. It’s best if they can fall asleep,” she says.
She brought in her own special touches: a soft pink office chair on rollers, a matching knitted blanket and Pinterest-inspired wall décor.
“Our salons are usually two to three sizes larger than most suite salons, which allows us to have competitive rates,” Ed says.
Rogers Premier Salon Suites offers 24-hour security and has a full-time, on-site manager/concierge who makes sure tenants and clients feel welcome. “We want them to feel respected and special because they are special.”
Rogers Premier Salon Suites is located at 5801 Long Prairie Road, Suite 600, Flower Mound, TX 75028. Call 972.355.2003 or visit RogersPremierSalonSuites.com to find out more.